Australian Open
Content for every show court at Melbourne Park — advertising and messaging for the outdoor digital displays and wraparound LED panels, plus AO-branded content played between points to hold the festival energy across a two-week tournament.
One toolkit, re-cut per surface. Courtside ribbon, big screen and broadcast all pull from the same system rather than being built separately, which is what makes a fortnight of daily turnaround survivable.
Running across every show court since 2018, extending into Rod Laver Arena lightshow graphics and the Opening and Closing Ceremony visuals. Re-briefed each year rather than re-pitched.
2018–Present · Melbourne Park
Eight years and counting on tennis’s opening Grand Slam. The brief covers every show court at Melbourne Park: advertising and messaging for the outdoor digital displays and wraparound LED panels, plus AO-branded content played between points to keep the crowd buzzing and the festival energy high.
Beyond the day-to-day, it extends to the Rod Laver Arena lightshow graphics, Opening and Closing Ceremony visuals, hype packages celebrating past and present champions, and full takeovers across every show court.
